Thursday, September 2, 2010

Rendered Real

3-D rendering has become a real asset to Fire Farm's custom work, especially within the last year and a half. Using tools like Google SketchUp and Podium, digital renderings have helped us present designs and proposals very clearly to clients, as in our proposal for Project 2991, above.

Additionally we have found them useful not only in presenting finished designs, but in solving problems mid-design as well. A 3-D rendering of the space in which our design will be installed can alleviate production surprises and help to give a real sense of the space and environment with which we are working.

click image to see larger version
 Take the pair of images above, for instance, of Project 2059. The left image is a pre-production 3-D rendering done by our client, and the right image is a photograph of the actual finished space. The client sent us this rendering early on in the project's conception because they were concerned with their artist's depiction of the mesh. The mesh in the illustration looked crinkled and choppy, and the client wanted the mesh to drape in a smoother fashion. We were able to allay their concerns and provide a much truer representation of the draping mesh.

At the same time, the 3-D rendering gave us great insight into the environment where our mesh piece would be installed. After the project was finished, we were struck by how closely the rendering reflected the actual atmosphere and surrounding elements -- even down to the arrangement of the furniture!

--- What do you think? Have a comment?
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